For the first time, global music group ONErpm is offering brand partnerships to its artists, which will add both marketing and revenue value. The company has hired Branding and Marketing expert Erin Dunleavy to lead these efforts.
Dunleavy started her career at Universal Music Group as a college intern. She then moved to the Brand Partnerships department at Republic Records, where she worked with artists such as Ariana Grande, Jessie J and DNCE. In 2016, Dunleavy joined the Island Records team in a dual role, overseeing both Branding and Advertising. She secured brand opportunities and played a key role in Marketing and Advertising campaigns for Shawn Mendes, Demi Lovato, Bon Jovi, keshi, The Killers, Jessie Reyez, Sabrina Carpenter and more.
Dunleavy will operate out of the New York City office, reporting to head of U.S marketing, Jenna LoMonaco. “We are thrilled to have Erin’s expertise in the Branding space,” LoMonaco says. “Her knowledge and passion for finding creative and out-of-the-box ways for artists and brands to partner is unmatched. ONErpm is dedicated to continuously finding opportunities for our artists to grow their audience in new ways, and this is just another way we plan to do so.”
“I am so excited to join the ONErpm team,” Dunleavy adds. “Their dedication to transparency and artist freedom is the future of the music industry. I can’t wait to work with our artists to elevate their profiles and bring their music to new audiences.” Contact Dunleavy HERE.
ONErpm is a next-generation music company and leader in new revenue opportunities, operating one of the world’s largest music distribution platforms and YouTube Multi-Channel Networks. Offering a full suite of services that includes marketing support, supply chain tools, business intelligence, publishing, accounting and global payment solutions, ONErpm provides the infrastructure needed to help creators and content owners succeed. As a trusted partner, ONErpm emphasizes transparency in everything it does, from executing a marketing campaign to making payments. ONErpm currently operates in 30 territories across the globe with a staff of over 470, making it one of the fastest-growing independent music companies in the world.