Global Music Solutions Company Rolls Out Direct-To-Fan Technologies Capitalizing on New Forms of Music Discovery and Consumption
NASHVILLE, Tenn. – Since 2010, ONErpm and its founder, Emmanuel Zunz, have been on the forefront of a technological and marketing revolution. Now celebrating its 11th year as one of the fastest-growing music companies globally, ONErpm is proud to announce a suite of upgrades to its proprietary platform.
Boasting a streamlined user interface, the platform combines daily performance statistics and demographic consumption data with actionable direct-to-fan marketing tools, allowing artists and labels to create and manage marketing campaigns using proper audience targets. The site also allows users to create advertising campaigns on social media and DSPs like Spotify and YouTube, with the support of ONErpm’s specialized advertising teams in each of its territories.
ONErpm offers three levels of service: DIY (for new artists), Taking Off (for emerging artists) and Next Level, where breaking artists receive full label support and funding. Depending on the level of service, some marketing tools are fully automated, while others require the personalized support of ONErpm’s bespoke promotional teams. Using a permissions-based approach, more services and features become available as artists evolve to the next level of their careers. “We are one of the few, if not the only company, where an artist can start off as a DIY and graduate to bespoke marketing and label services,” Zunz says.
In step with the new platform, ONErpm is investing in a global direct-to-fan marketing group that will assist its clients in navigating new opportunities on platforms like Tik Tok, Facebook and YouTube, all of which are generating significant new revenue. “With our renewed focus on direct to fan, combined with improved real-time data, we are preparing our company and our clients for what we believe is the next big wave of music consumption,” Zunz explains.
But it doesn’t stop there. “We have more innovation coming,” Zunz says zealously. “Real-time activity notifications, machine-assisted learning… our goal is for every one of our artists to have a virtual assistant project manager.”
In the end, Zunz says, it’s not just about having better tools, “it’s about preparing our artists for the future because we are literally seeing consumption change before our eyes.”
To view screenshots of ONErpm’s proprietary platform suites of upgrades, click HERE.
About ONErpm
ONErpm is a redefining force in the new music economy and one of today’s fastest-growing music companies in the global marketplace. With offices and studios in New York City, Nashville, Atlanta, Miami, Los Angeles, Sao Paulo, Rio de Janeiro, Buenos Aires, Bogota, Mexico City, Madrid, Moscow, Lagos and Kingston, ONErpm occupies a unique space between traditional record label and distribution company, leveraging proprietary technology, marketing, analytics and localized support to deliver business solutions to over 600,000 artists, music labels and video creators worldwide. Home to more than 8,000 YouTube channels that collectively generate over 9 billion views a month, ONErpm is one of the world’s largest YouTube Multi Channel Networks (MCN) specializing in music. For more information, visit www.onerpm.com.
Media Contacts for ONErpm
Ebie McFarland | Melissa Mathews
615-327-3259
ebie@ebmediapr.com | melissa@ebmediapr.com
Deborah Radel | Jenna Roy
DRPR
310-360-3997
deborah@drpr.us | pr@drpr.us