Osagie Osarenz Promoted to Director of African Operations based in Lagos, Nigeria
New African Signings include Orezi, Rose Muhando, Kenny Sol, and Shado Chris
New York, NY – ONErpm, a global leader in artist and label services, has expanded its presence in Africa, now with six offices across the continent. After launching in Lagos, Nigeria in 2020, ONErpm now has offices in Accra, Ghana; Abidjan, Côte d’Ivoire; Nairobi, Kenya; Dar es Salaam, Tanzania; and Johannesburg, South Africa. Osagie Osarenz, who began with ONErpm in 2020, has been promoted to Director of African Operations based in the Lagos, Nigeria office.
ONErpm opened its first African office in Lagos, Nigeria in 2020. After identifying a need in the market for artist services, ONErpm quickly saw success with artists such as 1da Banton, Bella Shmurda, Zlatan, and Reminisce. Osagie Osarenz helped open the Lagos office under the direction of Martin Price, Head of Global Expansion for ONErpm, where her decade of experience as a talent manager in the market has proved invaluable. Her ability to discover and develop new talent has taken ONErpm to the top of the Nigerian music scene, providing world-class marketing services to the talent within. Now, as Director of African Operations, Osarenz leads the five newly opened offices.
Osagie Osarenz states, “Our value add in each market is eminent. Empowering the African music industry with outstanding label services and knowledge sharing across the board is what ONErpm is poised to achieve, and it’s what we’ve done since our entry.”
Executives joining the ONErpm team in Africa include Almah Salum as Country Lead in Dar es Salaam, Tanzania, George Avakian as Country Lead in Johannesburg, South Africa, Bilha Ngaruiya as Country Lead and Mutuma Vincent as Marketing Lead in Nairobi, Kenya, Florence Delali Kpeglo as Country Lead in Accra, Ghana and located in Abidjan, Côte d’Ivoire, Afi Cakpo as Lead for Francophone Africa. Together, the African team has been busy signing incredible new talent, including popular Ghanaian duoDopeNation, Shado Chris in Cote D’Ivoire, Ish Kevin and Kenny Sol have signed in Rwanda, and in Tanzania, top Gospel singer Rose Muhando, Goodluck Gozbert, G Nako and buzzing duo Mabantu have joined ONErpm.
The expansion into new African countries is consistent with ONErpm’s commitment to building a global business in key emerging markets. Already a dominant force in Latin America and other emerging markets, ONErpm has proven it understands how to build, grow, and lead profitable enterprises in previously underserved markets. “We are passionate about entering and contributing to the development of these promising new markets while helping artists and content owners succeed,” asserts Price.
ONErpm is a next generation music company and leader in new revenue opportunities, operating one of the world’s largest music distribution platforms and YouTube Multi-Channel Networks. Offering a full suite of services that includes marketing support, supply chain tools, business intelligence, publishing, accounting, and global payment solutions, ONErpm provides the infrastructure needed to help creators and content owners succeed. As a trusted partner, ONErpm emphasizes transparency in everything it does, from executing a marketing campaign to making payments. Located in 29 cities across 20 countries with a staff of over 450, the company’s global footprint is constantly expanding, making it one of the fastest growing independent music companies in the world.