Press Releases

Australian label launches its Middle East division, powering global growth through new signings and landmark partnerships.

Founded in Australia in 2019 by entrepreneur Lowkee, BIORDI has built a creative ecosystem spanning music, streetwear (PROPER) and film (Neverland The Movie), redefining how independent labels operate. 

Now BIORDI has officially launched its Middle Eastern division, BIORDI DXB, marking a major step in its global expansion. The move follows the signing of UK rap heavyweight Fredo and now a landmark partnership with multi-platinum producer Steel Banglez. 

BIORDI DXB strengthens the label’s commitment to international growth and cultural exchange across the MENA region, with Dubai positioned as a hub for connecting cultures, supporting emerging talent and tapping into one of the world’s fastest-growing music markets. “

After six years building our presence across Australia and New Zealand, we’re shifting focus to expand globally. Now it’s about impact on a new level.” – Lowkee As part of this expansion, BIORDI proudly announces a landmark partnership with Steel Banglez, the multi-platinum producer, DJ, artist, and songwriter behind multiple Top 10 hits, No.1 albums, and the production of the first Indian album to surpass 1 billion streams on Spotify. 

His work with Gifted Music aligns with BIORDI’s vision for music, cultural connection, and international growth. Steel Banglez comments:

“I’m looking forward to what’s ahead with BIORDI; with everything I’ve achieved so far, this is the perfect moment to build something greater, make timeless music and take this movement to the next level.” 

BIORDI also powers the next chapter for Fredo, one of the UK’s biggest Rap Artists. Known for his raw perspective and sharp lyricism, Fredo broke through with tracks like ‘They Ain’t 100’ and ‘Money Talks’, earning multiple Top 10 projects. In 2025, he returns with new music, refined sound and a global focus.

Music is Everything.